Poltrona Frau
Design
case studies | travel
Product:
Media:
Market:
Channel:
Puglia Promozione Autumn Campaign
Der Spiegel / S-Magazin
Germany
Print / Digital
Objective
Promote the internationalization, deseasonalization and promotion of the Puglia destination and the tourism product in 2024.
Marketing objectives was the consolidation of the Puglia brand on an authoritative and prestigious news through the narration of the tourist experience divided into its main categories: sports, nature and wellness, art and culture, villages, food and wine.
Strategy
Print: double-page advertorial created by the editorial team of S-Magazine on art/culture and outdoor (trekking/cycling).
Digital: native Spiegel.de article on some regional artistic and cultural heritage with links to Puglia region website and related traffic driver display campaign.
