Poltrona Frau
Design
case studies | fashion
Product:
Media:
Market:
Channel:
Woman
La Vanguardia Magazine
Spain
Print / Digital / Social
Objective
Increase brand awareness on the Spanish market in the target group women interested in luxury/fashion.
Strategy
Creation of a special project with a 6-page editorial shoot with a local celebrity published in Magazine La Vanguardia, the website and the social channels of the newspaper.
