Poltrona Frau
Design
case studies | fashion
Product:
Media:
Market:
Channel:
Made to Measure
Departures International, Amex Essentials
UK, Italia, Brasile, Messico,
Giappone, Emirati Arabi
Display / Social
Objective
To promote the Made to Measure collection to a high-income and high-spending target.
Strategy
The campaign was divided into a display part with the broadcast of a video on the homepage of the departures-international.com website and a social part, with a dark post on the Facebook and Instagram pages of Amex Essentials and Departures International.
