Poltrona Frau
Design
case studies | design
Product:
Media:
Market:
Channel:
Portland Project
IDEAT
France
Digital / Social
Objective
Increase Ariostea brand awareness and present their new project “Portland”.
Strategy
Creation of branded content created by the publisher in partnership with the client.
The native article was promoted on ideat.fr via native drivers on the homepage and dark social posts on IG/FB).
The campaign was well optimized, allowing the algorithm to target a qualified audience, exceeding the target views by over 10%
