Poltrona Frau
Design
case studies | fashion
Product:
Media:
Market:
Channel:
Oasi Cashmere Collection
lemonde.fr / M le Mag
France
Digital / Social
Objective
Brand awareness increase
Strategy
Through this advertorial produced by the publisher, Zegna told its story, values and highlighted the highlights of the new winter collection. Content was promoted through impactful display formats on lemonde.frand dark posts on M Le Mag social profiles.
