Poltrona Frau
Design
case studies | food
Product:
Media:
Mercato:
Channel:
Grana Padano
La Vanguardia
Spain
Digital / Social
Objective
To preside over moments of consumption and typical Spanish recipes for the Christmas period, distinguishing from competitors.
Strategy
Custom content creation including videos and ideas for quick and attractive recipes for the reader in view of the Christmas holidays. The content created by the publisher in partnership with the client was published in the COMER section of Lavanguardia.com and was promoted with native boxes on the homepage and in the section and on the publisher’s social channels
