Poltrona Frau
Design
case studies | fashion
Product:
Media:
Market:
Channel:
Woman
Vocento, Mujer Hoy
Spain
Print / Digital / Social
Objective
Increase brand awareness on the Spanish market by reaching the target group of women interested in fashion and the latest trends.
Strategy
Pinko decided to present the new collection by involving a brand ambassador in the shooting and content, the actress Nicole Wallace, well known by the target group of reference and in line with both the brand and Mujer Hoy. The special project was published on all channels (magazine, website, social profile) in order to have the widest reach.
